A repeatable content system for a Facebook creator page
My role: content planning, posting systems, format research & weekly performance tracking.
Challenge
Inconsistent posting, low reach, and no repeatable system for turning views into paid earnings on the client's Facebook page.
Goal & Strategy
Build a repeatable content and posting schedule, lean into the formats already working, and connect growth directly to earnings.
Execution
Set a daily content calendar, rebuilt the content mix around top-performing formats, and tracked performance weekly to double down on what worked.
Briana Kepner Designs
Explore the published carousel as an example of the account’s social content.
View on Instagram ↗ 02 / Published reelBriana Kepner Designs
See the short-form video alongside the account’s other published work.
Watch on Instagram ↗
Performance snapshot · Tracks views and viewers across the displayed reporting period.

Content calendar · A weekly view of scheduled posts across Facebook and Instagram.
The screenshot below reports 3.0M views (+52.8%) and 842.3K viewers (+38.6%) for April 20–May 15. Percentages are the dashboard’s comparisons; results vary by account and period.
